Tag Archives: Business training for women

MEET THE FOUNDER: JANE BINNION

The co-founder of The Growing Club, Jane Binnion, is a finalist for a Lifetime Achievement Award from She Inspires.

Here, Jane tells us a little about herself, her background and how she came to create a successful social enterprise to help women in business on all levels.

Tell us about some of your struggles in your childhood.

“After a tonsillectomy went wrong when I was four-years-old, I was left with a lifetime of speech and hearing problems. And yet now I stand in front of groups and talk about things that are important to people, including doing business differently and defining success on our own terms. Despite years of being in and out of hospital and speech therapy, it seems I was always meant to do this.


“I also grew up experiencing domestic violence, in a poor working class family. I left home at 16. Somehow, I put myself through sixth form, despite living alone in a 
bedsit. 

What happened after after college?

“In an interview at Essex University, they saw something in me and offered me an unconditional place to study sociology. That was my escape and I then spent the summer volunteering on a kibbutz.


“From there, I did postgraduate youth and community training and was a youth worker for 20 years in the more difficult and socially deprived areas of Birmingham and Lancashire.


“At 34 I became a single mum and raised an amazing daughter who came on fantastic adventures with me, including volunteering in a remote village in central Ghana.

You’ve experienced being on benefits as a single parent – what happened with that?


“Whilst employed as an advocate in a young men’s prison, a shoulder injury left me and my daughter just £80 a week Employment and Support Allowance (ESA) to live on. I thought we were going to lose the house as my injury left me unable to drive. So I set up a business from home which, other than having my daughter, was the best thing I’ve ever done.

You’ve authored two books up to now. How did you start writing?

“At the age of 10, my daughter was diagnosed with dyspraxia. We then discovered I also was dyspraxic. That led me to write the first ever children’s storybook about Dyspraxia – a beautiful book called You’re So Clumsy, Charley. The emails I get from parents about the difference that the book has made to their children’s self-esteem is a huge reward to me.

“My next book was The Heart of Sales, an ethical sales skills book, as so many business owners struggle with the concept of sales and selling as part of a business.

How was The Growing Club created?

The Growing Club was an experiment I started through my own business – Ethical Business Training, as I saw a real gap in business training and support for women running micro-businesses. 

So back in 2016, myself and Rachel Holme invited women to work with us on a 12-month programme and the rest is history, as they say. 

We now have a thriving social enterprise and have already had more than 250 women go through our courses from all over North West England.

What would you say is your biggest achievement?

“Despite my disabilities and start in life, through working as a youth and community worker, women’s self-defence trainer and business trainer, I have given hundreds and hundreds of women the confidence to stand their ground, develop their skills and follow their dreams.”

What tips would you offer to women in business?

  1. Find or create a good support network.
  2. Self-care is essential – not a luxury.
  3. When you feel like quitting, rest and re-group.
  4. You can NOT do it all yourself.

PUTTING DOWN ROOTS AND SHOOTS: BUSINESS START-UP TRAINING FOR LANCASHIRE’S WOMEN

Roots and Shoots

We’re delighted to announce the new course intake dates for the second delivery of Roots and Shoots – a funded start-up course for women who would like to start and grow a sustainable business. Could that be you? 

Beginning in June, our Roots and Shoots course runs over 12-months and has been specially created for those women who have a business idea and want to get started with it.

What is it?

The aims of the course are to take women through a systematic programme of starting and growing a solid sustainable business. We’ll show you the skills you need to run a small and successful business.

We’ll be by your side for the whole course, and we’ll surround you with a strong peer support network and our dedicated women-in-business trainers.

This course is the second wave of the start-up training, run by ourselves at our social enterprise, The Growing Club. We’re a creative business training organisation for women and we’ve has running for over three years in Lancashire. Our courses have seen over 60 women from across the north-west graduate from the business growth course and upwards of 200 women complete additional courses from our enterprise.

Funding available

Thanks to our friends at The National Lottery Fund, we’re able to offer Roots and Shoots as a fully funded course for women in receipt of benefits. If any women are not claiming benefits, we’ll ask for a donation towards the course fees, on a sliding scale which is based on your household income. Here at The Growing Club, no one will be excluded from accessing the course due to limited income. 

What they said

Jo Bates, a recent graduate from Roots and Shoots, set up her own business in natural soap making, called Rhubarb. Jo said:

“I’ve learned a lot of things that I’d never have known anything about, particularly on the marketing side. Also about understanding the customer and what it is I want to achieve. I didn’t know where to start, so the course was really valuable to me. 

“It’s fantastic to know that you’ve got someone you can ask for support and advice anytime. It’s made a massive difference to my everyday wellbeing.”

Jane Binnion, one of The Growing Club’s business trainers, said:

“We set up The Growing Club because there wasn’t any specific business education for women. The government has an agenda where if we get more women start-ups, it will really boost the local and UK economy.

“It’s really important that if we want that to happen for the economy, if we want to get more women in business, we absolutely need to do more female-friendly business support.”

“The whole programme was about taking the women from a standing start – from just an idea – right through to navigating obstacles, building confidence and really understanding the issues for women in business, so that they are able to use their skills to earn their own living.”

Why not come to the introduction meeting? This is going to be held on Wednesday 12 June, at 10.00hrs until 12.00 midday. You’ll find us at The Women and Enterprise Hub, 6-0-5 Alston House, White Cross, Lancaster LA2 4XQ.

For more information on the The Growing Club, please contact Jane Binnion or Lisa Corkerry: admin@thegrowingclub.co.uk or call 07892 712417

We require an 80% course attendance rate. Find the course dates for Roots and Shoots below – all session times start at 10.00hrs and run until 12.30hrs:

  • 2 July, 23 July
  • 6 August, 27 August
  • 3 September, 24 September
  • 8 October, 22 October
  • 5 November, 26 November
  • 3 December, 12 December 
  • 14 January 2020
  • 11 February
  • 10 March
  • 14 April
  • 12 May (Course graduation)

Meet Your Trainer: Katie Birks

Introduce yourself, please!

My name is Katie Birks from Katie Birks Branding & Design. I spend my time doing all things creative, from website design, branding, book covers to hand lettering and map illustrations.

When I’m not perfecting one of my design projects, you might find me on the yoga mat, in front of the big screen (film and tv is one of my favourite ways to experience downtime or escape) or planning my next trip abroad.

With a background in photography and production, I’m often intrigued to visit local art or photography exhibitions, particularly if I’m out of town or on a business trip – it’s a great way to add some culture to my relaxation time.

Tell us a fascinating fact about yourself.

If it counts as being fascinating, I’ve ridden an ostrich?! Although, however much of an amazing experience it was, I wouldn’t do it again and would rather make sure these animals are looked after properly and in fair conditions, because you never know how they’re treated on the other side, away from the public.

What inspires you?

As usual with creatives, inspiration comes and goes. In fact, I often find it pops up where I least expect it… and it comes in a variety of forms. It’s often from other creatives or entrepreneurs, whether they are professional artists, online inspirations or local business women – they all offer different types of inspiration to me – sometimes in the form of advice, or sometimes from the outside looking in – you can gather and learn new ideas this way too. 

What I’m reminded at in these times is to always look ahead – to broaden my horizons, experiment with something new or different (however big or small) and remember, there is no such thing as failure, only feedback.

What made you decide to be a trainer for The Growing Club?

Building a successful business can be a very empowering experience – but it can also take over your life. Being able to sustain, develop and make a business into anything you want it to be and do it in a way that contributes or aligns with your personal life, is a different journey all of its own.

Building a sustainable business requires time, commitment and perseverance and often a subject that you are truly passionate about.

I believe that anyone who has the dream to build a business, deserves the opportunity to be supported through the process of building it – to be part of a community, a network and a support system, which helps them achieve their goals.

For me, The Growing Club gave me the space, community and support that a sustainable business venture needs to blossom – and I’d like to offer that to any other person who could benefit from such an experience.

What are some of the pitfalls for women in business that you’ve experienced?

One of the most common pitfalls or problems for women in business can be that the majority of start-ups founded by women are done without a team or support network, which creates a very lonely and often scary environment to start building a business from.

The Growing Club offers a range of courses for women at all stages of their business and with varying levels of commitment. All of which includes an excellent peer-support system, a place for women in business to talk, problem solve and learn from one another.

Having a community of like-minded women to bounce ideas off, ask for guidance or even just meet up with for a coffee, can make a massive difference in keeping their business, goals and mindset on track. 

How can The Growing Club help women to grow their businesses sustainably?

One of the biggest things I gained from The Growing Club was confidence. Confidence in myself, whether that was in realising I was the only one in control of my business, making decisions or knowing my ability both professionally and creatively was ‘good enough’. 

There is a certain phrase that you have to be ‘good enough’ to run your own business – but good enough compared to what?! Because there’s no point in comparing yourself to others when they’re not you. You are your only self, with your goals and your business – no one else can be you, so gaining the confidence to own my business in its truest sense couldn’t have benefited me or my business more. 

In addition to the mindset, there are some key skills and training that support creating a sustainable business – from finance to sales, to automation processes. After making some minor adjustments to my day-to-day, I gained big benefits, including a deeper awareness of how to use my time (both literally and in how much my time is worth), a clearer concept of how to meet my goals and what was important to me. I also developed a fuller awareness of what I did and didn’t want my business to look like.

All of these things have provided me with ongoing skills to maintain a sustainable business and grow at the rate I want to, on my own terms.

If you could offer one time-saving tip to a woman running her own business, what would it be?

My one tip is that: you can’t control other people, you can only control what you do, what you say and how you do it. There are times when we all have to work around other people, or make sacrifices for the greater good of the business – but running a business should always be pro-active and not reactive. Don’t let other people rule how you work and spend your time, or you’ll find that you don’t run your business, they run it.

Tell me about your training course in Lancaster? 

Along with my co-trainer, Nicola Garrett, we start the Lancaster, 12-month Growth Programme in 2 weeks on May 21st 9:30-12:00. The last few spaces are currently available, so contact me directly: business@katiebirks.co.uk or get in touch with The Growing Club: admin@thegrowingclub.co.uk or call 07892 712417

Anything else?

Just that I can’t wait to get started with a new group of wonderful business women and watch them smash their goals!