Ultimate 2-day Branding Workshop for Small Businesses
February 12, 2020 @ 10:00 - February 19, 2020 @ 16:00
Looking to develop your business branding? Not sure where to start? Need some guidance?
This 2-day ultimate branding workshop is specifically tailored for small/micro businesses and sole traders, looking to start the process of branding their business in a safe, friendly and supportive environment. The workshop gives participants the tools and information to create their business brand strategy and from this understand how to develop their visual brand identity. This is the same process I offer for all my clients, redesigned into 2 full day sessions held 1 week apart.
If you run a local business in Lancashire or Cumbria and are looking to learn how to develop or create your brand, this 2 day course is for you!
The course runs across 2 separate days, you must be available for both days: Wednesday 12th and 19th February 2020 from 10am-4pm. Lunch is not included.
Early Bird Registration for both days (open until end 2019): £100
Standard pricing opens in 2020!
Day One: Brand Strategy
Having a strong brand strategy in place is key to creating and developing a brand for your business. In this first session we look at how to write and create your:
Brand Persona and tone
Ideal client/Target audience
This is a hands-on workshop where you have the time to start writing, thinking and developing your brand strategy with the support of a professional and other group members going through the same process.
Day Two: Brand Identity Development
Day two focuses on how to use your brand strategy to develop a visual brand identity, inspired by your brand strategy and a compliment to your business.
We will focus on:
Discovering what a visual brand identity is and consists of
Creating a brand mood board
Colour pyschology and developing a colour palette
Working with complimentary fonts
How to source or create your visual elements: such as logo, icons, branded graphics and materials and photography
Maintaining your branding and keeping your brand consistent
You will be required to bring a laptop with wifi connectivity, any current branding work and a business plan if you own one.
This event is run by Katie Birks Branding & Design and The Growing Club.