Tell us a little about yourself
My name is Rebecca Young, and I’m hoping to set up a business centred around web design. My aim is
to support the work of individuals, small businesses, and non-profit organisations, particularly
those in the arts and culture sector, and ultimately to connect them with a like-minded audience.
Web design and development projects may also require additional services, such as
copywriting, branding, design for print, and illustration.
Which programme did you take part in…and why?
I enrolled in the Growing Club’s Roots and Shoots course as a way of helping myself overcome
the challenges I face. It is especially difficult for me to approach potential new clients, and to
promote my business either online or in person. This is largely due to social anxiety and low self-esteem. As a result, my earnings are definitely not at a level where I am able to support myself. I
have been afraid to take almost any step towards launching or growing my business in case it is
the ‘wrong’ one.
What do you feel you learned along the way?
Of course, these challenges aren’t the kind that disappear overnight, or even after a year. But
signing up – and showing up – for the Roots and Shoots course was, for me, hugely important
progress. In the final session, we were asked to choose three words that summarise our
experience of the course. One of the words I chose was ‘fortifying’. What I mean by this is that
Roots and Shoots has provided me, piece by piece, with a practical toolkit that makes me feel
While I don’t immediately have all the answers, I have learned how to look within and ask myself
useful questions. When I market my services, who am I really speaking to, and crucially, how
can I use my creative skills to help them? Business ownership is subject to turbulence and
change, but what specific things am I able to control? What can I do to recharge when it all gets
too much? I can sit with these questions, grab a pen and paper, and write or doodle until I can
better understand the problem I’m trying to solve.
A key achievement for me was participating in the 20-day Growing Club video challenge. Not
only was this an invaluable opportunity to practice creating video content for social media, but I
noticeably grew in confidence over the 20 days. With practice and preparation, and the gentle
encouragement of the other women participating, I was able to achieve something that I found
immensely difficult. I learned a lot about myself as a person, and was able to lean into some of my
natural inclination towards storytelling.
What are your next steps?
My next steps are to attend the sessions with my Growing Club mentor with enthusiasm and
purpose, to decide on a viable pricing model for my services, to expand my portfolio with fresh
design work, to launch my own website and social media accounts, and of course to complete
my business plan.
All that’s left is to say a huge thank you to Jane, Ginny, Sarah, Julia, and Wendy, and of course
all of my Roots and Shoots course mates. I think you’re all incredible and I wish you every
success with whatever you choose to do next.
You can find out more about our Roots and Shoots Programme here. Please contact us with any questions – firstname.lastname@example.org